JAKARTA (Yosefardi) – Fabless semiconductor company Rockchip and the largest Indonesian mobile phone and tablet manufacturer ADVAN will enter into comprehensive strategic cooperation. ADVAN will develop several communication products on the basis of the SoFIA 3G-R (C3230RK) SoC platform.
ADVAN is the largest mobile phone and tablet manufacturer in Indonesia. Football stars including F.C. Barcelona’s Lionel Messi, Gerard Pique, Andres Iniesta and Pedro Rodriguez have all recently helped ADVAN with its brand advertisement and now the company occupies more than a 15% share of the mobile phone market and more than a 50% share of the tablet market respectively. Now, leveraging the supply chain strength in Mainland China, ADVAN has developed into one of Indonesia’s national brands.
The Indonesian smartphone market has witnessed rapid growth due to its high cost-effectiveness. It has become the largest smartphone sales market in Southeast Asia. The deep cooperation between ADVAN and Rockchip this time will further enhance their product competitiveness in Southeast Asia, and even across the globe.