JAKARTA (Yosefardi) – Retailer PT Hero Supermarket Tbk (HERO) suffered loss of Rp32 billion in the first half of 2015, against profit of Rp95 billion in the same period of 2014.

Revenues increased 15% to Rp7.48 trillion from previous Rp6.5 trillion. Its assets reached Rp8.97 trillion and liability amounted Rp3.54 trillion.

“The commercial strategy continues to be pursued in the implemented to reduce the impact half of 2015,” said Stephane Deutsch, Hero’s President Director.

As at 30th June 2015, the Company operated 641 stores, comprising 53 Giant Ekstra, 155 Hero Supermarket and Giant Ekspres, 337 Guardian health and beauty stores, one IKEA and 95 Starmart convenience stores.