TOKYO (Yosefardi) – Asahi Group Holdings, Ltd. targets to book Rp5 trillion sales for bottled water business in Indonesia by 2017.
It has partnered with PT Indofood CBP Sukses Makmur Tbk (ICBP), setting up 2 joint venture companies; PT Asahi Indofood Beverage Makmur (AIBM) producing water and PT Indofood Asahi Sukses Beverage (IASB) handling marketing and distribution of water business.
The joint ventures had acquired PT Pepsi-Cola Indobeverage (PCIB) or known as PT Prima Cahaya Indobeverages.
The joint ventures and PT Multi Bahagia had also set up new joint venture called JV Bottled Water. This new entity had acquired brand and assets of CLUB, the second largest producer for bottled water in Indonesia.
Currently, AIBM is building new factory, targeted to operate in the second half of this year, to reach 17 factories in total.