NEW YORK (Yosefardi) – Philip Morris International Inc. (PMI) estimates its total cigarette market increased by 5.9% to 78.2 billion units in Indonesia for the first quarter of 2015.
This growth reflects a favorable comparison with the first quarter of 2014 in which the estimated total cigarette market declined by 0.5%, and an increase in the adult population.
In 2015, the total market is forecast to increase by approximately 2%. PMI’s shipment volume in the quarter of 27.7 billion units increased by 8.4%, driven by industry growth and market share gains, notably of PMI’s machine-made brands.
Marlboro’s market share decreased by 0.2 points to 5.1%, its share of the “white” cigarettes segment, which represented 6.2% of the total cigarette market, increased by 0.9 points to 81.3%.
The machine-made kretek segment, representing 74.6% of the total cigarette market, increased by 2.1 points and PMI’s share of the segment increased by 2.0 points to 30.9%.
The hand-rolled kretek segment, representing 19.2% of the total cigarette market, decreased by 1.7 points. PMI’s share of the segment decreased by 1.8 points to 37.8%.