NEW YORK (Yosefardi) – Philip Morris International Inc. (PMI)’s total cigarette market in Indonesia increased by 1.9% to 308.3 billion units in 2013. PMI’s shipment volume of 111.3 billion units increased by 3.4%. PMI’s market share increased by 0.5 points to 36.1%, driven notably by Sampoerna A in the premium segment, up by 0.6 points to 14.4%, and mid-price U Mild, up by 1.1 points to 4.4%.
Market share of the hand-rolled, full-flavor Dji Sam Soe in the premium segment decreased by 1.0 point to 6.8%, mainly due to a retail price change ahead of competition. Marlboro’s market share increased by 0.4 points to 5.2% and its share of the “white” cigarettes segment, representing 6.8% of the total cigarette market, increased by 5.7 points to 77.0%.
In the fourth quarter of 2013, the total cigarette market of 81.1 billion units increased by 2.4% and PMI’s shipment volume of 29.0 billion units increased by 1.1%. PMI’s market share decreased by 0.5 points to 35.7%, with Marlboro, up by 0.4 points to 5.1%, Sampoerna A up by 0.7 points to 14.5% and U Mild, up by 1.0 point to 4.8%, offset by Dji Sam Soe, down by 1.4 points to 6.4%, mid-price Sampoerna Hijau, down by 0.7 points to 4.2%, and the discontinued ultra-low price brands Trend and Vegas.