NEW YORK (Yosefardi) – Philip Morris International Inc (PMI) reported the estimated total cigarette market in Indonesia increased by 4.9% to 78.1 billion units, reflecting strong growth of the machine-made kretek segment.
On a year-to-date basis, the total cigarette market increased by 2.9%. For the full-year 2014, the total cigarette market is projected to grow by approximately 2.0%.
PMI’s shipment volume in the quarter of 27.7 billion units increased by 2.1%. PMI’s market share decreased by 0.9 points to 35.5%, predominantly due to the share decline of Sampoerna Hijau, down by 1.0 point to 3.2% and the withdrawal of ultra-low price brands Trend Mild and Vegas Mild.
Market share of the brand family Dji Sam Soe was flat at 6.7% reflecting the continuing decline of the hand-rolled kretek segment, compounded by the unfavorable impact resulting from the brand’s hand-rolled variant having crossed a critical price point ahead of competition, offset by the growth of machine-made Dji Sam Soe Magnum Blue which was launched in April 2014 and reached a market share of 0.6% in the quarter.
Market share of Sampoerna A, in the premium machine-made lighter-tasting kretek segment, was flat at 14.7%, while mid-price U Mild was up by 1.2 points to 5.5%. Although Marlboro’s market share decreased by 0.3 points to 5.1%, its share of the “white” cigarettes segment, which represented 6.5% of the total cigarette market, increased by 0.9 points to 79.1%.