NEW YORK (Yosefardi) – Global online classifieds platform OLX, owner of Tokobagus, among the most used online platforms in the world, recently announced its expansion in eleven countries across Southeast Asia and Europe.
As part of an ongoing initiative to transform OLX into the world’s largest consumer-to-consumer (C2C) marketplace, OLX’s parent company, Naspers, consolidated its online classified services in Switzerland, the Philippines, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine, Belarus, Kazakhstan and Indonesia, and re-branded them as OLX, giving the global classifieds brand a major presence in these key markets.
Naspers, a leading global media company, which also owns a major stake in China’s Tencent, initially acquired a majority stake in OLX in 2010, which has increased to 95% over time.
Naspers rebranded most of its other online classifieds properties – Ricardo, Tablica, Aprod, Prodavalnik, Sulit, Dealfish, Mercador, Slando and Tokobagus – as OLX this summer following several years of rapid growth by the startup, which was founded in Buenos Aires and New York.