SAN FRANCISCO (Yosefardi) – KXEN, the leading provider of predictive analytics for business users, expands relationship with PT XL Axiata Tbk (EXCL), Indonesia’s most aggressive and innovative mobile services provider.
Since initially deploying KXEN’s InfiniteInsight® in 2011, XL has cut attrition by as much as two-thirds with its highest value subscribers and doubled conversion rates on marketing offers.
These initiatives have allowed XL to realize a 102 percent return on its initial investment in KXEN. Using KXEN, XL plans to deploy a “next best activity” system designed to present the right offer to the right customer at the right time.
PT XL Axiata Tbk. is one of the major cellular providers in Indonesia. PT XL Axiata Tbk. is 66.6% owned by Axiata Group Berhad through Axiata Investments (Indonesia) Sdn Bhd and the public (33.4%). It is part of the Axiata Group whose subsidiaries and associates include Robi (Bangladesh), Smart (Cambodia), Idea (India), Celcom (Malaysia), M1 (Singapore), SIM (Thailand ) and Dialog (Sri Lanka).