ALISO VIEJO (Yosefardi) – As Johnny Rockets continues gaining international popularity, the all-American restaurant franchise focuses its global expansion efforts on developments in Southeast Asia.
Based on Johnny Rockets’ all-ages appeal, current success in the region and consumer interest for better, quality burgers, the brand is seeking area developers for expansion into Thailand and Vietnam.
Southeast Asian consumers have enthusiastically embraced American restaurant franchises for years, and that has proven true for Johnny Rockets. The brand currently serves guests in Indonesia, the Philippines and Malaysia through its 14 open restaurants and eight others in development.
In addition to its Southeast Asia strategy, Johnny Rockets also seeks developers interested in expanding the franchise into Hong Kong. Earlier this year, Johnny Rockets announced a 100-restaurant agreement in China, the largest expansion in the company’s history. The brand believes Hong Kong development would align well with current Asia interest.