JAKARTA (Yosefardi) – Coca-Cola Company and Coca-Cola Amatil (CCA) has on Tuesday (March 31) officially commemorated the expansion of the Coca-Cola Amatil Indonesia (CCAI) Cikekodan Plant in Bekasi, West Java.
This marks the first of several major investments being made as the Coca-Cola system in Indonesia invests US $500 million to accelerate growth in the next three to four years, said Muhtar Kent, Chairman and CEO, The Coca-Cola Company.
“This incremental investment builds on the US $1.2 billion the Coca-Cola system has invested in Indonesia in the last 25 years.”
In the past three years alone, CCAI commissioned 18 new production lines, deployed 150,000 coolers and built three mega distribution centers to increase capacity and build local capability with total investments exceeding US $300 million.
Between now and 2020 the global nonalcoholic ready-to-drink beverage category is expected to grow in retail value by approximately $300 billion. Indonesia represents one of the fast-growing segments of this global opportunity.
The Coca-Cola system has been operating in Indonesia for 88 years. Currently, the Coca-Cola system markets 16 brands, operates 10 bottling plants across the country, directly employs more than 12,000 Indonesians with more than 200 sales and distribution centers, and serves directly more than 520,000 large and small retail outlets every week.
Coca-Cola was first introduced to Indonesia in 1927, and was produced locally for the first time in 1932. Since the 1960s, a range of The Coca-Cola Company’s products have been introduced to the Indonesian market: Sprite in 1961, Fanta in 1973, Diet Coke in 1986, Frestea in 2002, Powerade Isotonic in 2006, Coca-Cola Zero and Minute Maid Pulpy in 2008, Aquarius and Minute Maid Nutriboost in 2013, and Minute Maid Pulpy Fruitbite in 2014. Coca-Cola also acquired a local bottled water brand, Ades, in 2002. Today, Coca-Cola products are produced in 10 bottling plants in Indonesia.