HONG KONG (Yosefardi) – Prada’s Asia Pacific market recorded net sales of Euro 619.2 million in the first half ended July 31, 2014 , down by 1.3% compared to Euro 627.6 million of the six months ended July 31, 2013.
At constant exchange rates, there was an increase of 2.3%. Counting on 164 DOS in the area, the retail channel expanded 2.1% at constant exchange rates compared to the results posted in the same period of 2013 (-2.1% as reported).
In this channel, the Greater China posted net sales for Euro 388.1 million and recorded an increase of 2.7% at constant exchange rates (1.8% as reported) as a result of double-digit paces of growth in China and Macau and weak sales in Hong Kong.
Sales in South Korea and Singapore were weak too, while the other Asian markets reported solid rates of growth at constant exchange rates.
It is worth noting that in South Korea, the only significant wholesale market in the area, the independent clients business (mainly duty free operations) increased double-digit both as reported and at constant exchange rates.