DALLAS (Yosefardi) – 7-Eleven, Inc. (SEI), the world’s largest convenience retailer with 56,400 stores worldwide, has signed a master franchise agreement with Seven System Vietnam Co. Ltd. to develop and operate 7-Eleven® stores in Vietnam.
The expansion marks the company’s first stake in the Pacific Rim since 7-Eleven entered Indonesia in 2009.
7-Eleven’s entry into the country aims to enhance the convenience-shopping experience for Vietnamese customers and contribute to modernizing small retailers in the world’s 13th most populous country.
The new master franchisee plans to construct 7-Eleven stores, convert existing locations to the 7-Eleven brand supported by enhanced infrastructure, and eventually franchise operations to local businesspeople.